For decades, Nielsen watermarks have played a critical role in helping media and entertainment producers, advertisers and broadcasters to understand if certain TV shows and commercials succeeded in reaching their target audience.
How to integrate transcoding into your OpenText media management workflow The demand for video has grown far beyond broadcast. People now expect to see video on demand via social and mobile platforms, brand marketing via […]
Dynamic Ad Insertion Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years. The reason is simple–DAI has the potential to create the largest single new revenue […]
As of this past Tuesday, “File Delivery Day,” file transfer in the UK has been changed dramatically. Thanks to the Digital Production Partnership (DPP) in the UK, all television programs are now delivered to broadcasters […]