Integrating Nielsen Watermarks in File-based VOD Content
For decades, Nielsen watermarks have played a critical role in helping media and entertainment producers, advertisers and broadcasters to understand if certain TV shows and …
Category: Vantage Tips & Tricks
Delivering an Optimal Video Experience in the Always-Connected Digital Age
How to integrate transcoding into your OpenText media management workflow The demand for video has grown far beyond broadcast. People now expect to see video …
Dynamic Ad Insertion (DAI)- A New Revenue Opportunity
Dynamic Ad Insertion Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years. The reason is simple–DAI …
DPP: From Tape to File in the UK with Vantage
As of this past Tuesday, “File Delivery Day,” file transfer in the UK has been changed dramatically. Thanks to the Digital Production Partnership (DPP) in …