How Long Should Your Videos Be?

Most people are ultimately making marketing videos – with the goal of selling something, whether it be a company, a product, or a service. (You might think, “Hey, there are lots of other types of videos too! The honey badgerWhat about those ridiculous honey badger videos!” Well, you’ll notice that even those that seem to be purely entertainment are selling something… in this case, he’s got his own line of honey badger t-shirts. So I would argue that many entertainment videos are marketing videos in disguise. Troll around YouTube, and you’ll be hard pressed to find a video that’s not ultimately marketing something- either a brand or a product or even a link to a site that has advertising or other products). So, for most (i.e. marketing) videos, the optimal length depends on the goal of the video itself, and where the viewer is in the sales process.

Pre-Screencast Checklist

  I recently came across this pre-flight screencasting checklist from Viziblr, which had some great tips on things to do to prepare for a screencast. …

Prezi and ScreenFlow

Have you heard of Prezi yet? Prezi lets you create amazing-looking presentations. Forget PowerPoint and Keynote! Prezi is infinitely more stylish with its endless, slide-free …

Wirecast 4 on The Tech Buzz

In case you missed it, here’s a pre-recorded version of Friday’s The Tech Buzz show starring Wirecast 4, and Telestream forum moderator, Craig Seeman.  I …

Encoding Tips Part 2 by Andy Beach

Andy Beach is a digital media professional whose knowledge of video post-production, compression and interactive design has attracted clients such as: Microsoft, Major League Baseball, …

Encoding Tips Part 1 by Andy Beach

Andy Beach is a digital media professional whose knowledge of video post-production, compression and interactive design has attracted clients such as: Microsoft, Major League Baseball, …

The Art of Webcasting

There are many important aspects that go into streaming a live broadcast. I often have people asking: “Which settings should I use to broadcast a …

Studio Soundproofing

Chris Meyer of Pro Audio Coalition wrote a couple of very interesting articles tracking his adventures in improving the audio in his studio. The first …

Boosting your Audio

Every strike brings me closer to the next home run. ~Babe Ruth The best way for me to come across tips for ScreenFlow is to …

Page 3 of 4
1 2 3 4