Chances are, if you work in the broadcast or live streaming industry, you’re familiar with something called “The live programming life cycle.” But for those that aren’t familiar with this concept, what exactly is it […]
For decades, Nielsen watermarks have played a critical role in helping media and entertainment producers, advertisers and broadcasters to understand if certain TV shows and commercials succeeded in reaching their target audience.
By Jim Duval Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years. The reason is simple–DAI has the potential to create the largest single new revenue […]
How Telestream is in collaboration with global partners to provide comprehensive workflow solutions With the complexity of today’s broadcast equipment market, it has become unrealistic for customers to buy a soup-to-nuts solution from a single company without […]