For decades, Nielsen watermarks have played a critical role in helping media and entertainment producers, advertisers and broadcasters to understand if certain TV shows and commercials succeeded in reaching their target audience.
Live streaming is here to stay, and as the phenomenon continues to increase in popularity, it has proven to be a useful way for brands to expand their audience.
The past year has shown significant growth in the live streaming industry. For many small businesses, Facebook Live has become a strategic aspect of their marketing plan. While streaming live shows is great for brand […]
It’s often said that change is disruptive, and that’s certainly true for the most significant media distribution development in recent memory, which is the advent of new viewing devices for content delivery. With the extension […]
Your Cheat Sheet to Internet captioning requirements through 2017 For broadcasters and cable programmers already grappling with the FCC’s closed captioning mandates, 2016 and 2017 will bring even more new requirements – this time for […]
The Olympics are Coming! Starting in just over a week, the world’s best winter sports athletes will be congregating in Sochi, Russia for the 2014 Olympic Winter Games. From the opening to closing ceremonies, an […]
I want to thank Dr. Frank Lowney from the Digital Innovation Group at Georgia College & State University for this informative guest post. If you’re interested in captioning your videos, you’ll find this interesting. A […]