For decades, Nielsen watermarks have played a critical role in helping media and entertainment producers, advertisers and broadcasters to understand if certain TV shows and commercials succeeded in reaching their target audience.
Over the years, the broadcast industry has moved away from tape-based workflows to file-based workflows. Since this transition, Quality Control (QC) has become an important factor in ensuring the reliable delivery of quality content.
Live streaming is here to stay, and as the phenomenon continues to increase in popularity, it has proven to be a useful way for brands to expand their audience.
Introduction Ever since file based broadcast video production became a practical reality in the mid-late 1990s there has been a drive to define some file standards which can enable true seamless interoperability.
The past year has shown significant growth in the live streaming industry. For many small businesses, Facebook Live has become a strategic aspect of their marketing plan. While streaming live shows is great for brand […]
How to integrate transcoding into your OpenText media management workflow The demand for video has grown far beyond broadcast. People now expect to see video on demand via social and mobile platforms, brand marketing via […]
It’s often said that change is disruptive, and that’s certainly true for the most significant media distribution development in recent memory, which is the advent of new viewing devices for content delivery. With the extension […]
4K, 8K, HDR or UHD? The talk on and around 4K/UHD video has increased considerably recently. Specifically, many TV manufacturers have been proclaiming that this will be the year in which higher resolution screens will […]