For decades, Nielsen watermarks have played a critical role in helping media and entertainment producers, advertisers and broadcasters to understand if certain TV shows and commercials succeeded in reaching their target audience.
Over the years, the broadcast industry has moved away from tape-based workflows to file-based workflows. Since this transition, Quality Control (QC) has become an important factor in ensuring the reliable delivery of quality content.
By Jim Duval Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years. The reason is simple–DAI has the potential to create the largest single new revenue […]
Dynamic Ad Insertion Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years. The reason is simple–DAI has the potential to create the largest single new revenue […]
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