It is well understood by media companies that their world has changed. Distribution strategies have fundamentally shifted from purely tape or file-based delivery to traditional broadcast and cable end points to now include OTT and […]
I’ve recently been watching a lot of commercial TV as I travel about the country, and I’ve been struck by one consistent issue: the low overall viewer experience in ad breaks (particularly the local commercials). Commercial […]
In past blog articles, I’ve emphasized the inherent value of automating processes in order to increase efficiency and in doing so, improve a media company’s bottom line. Several readers have contacted me on this, questioning if all […]
For decades, Nielsen watermarks have played a critical role in helping media and entertainment producers, advertisers and broadcasters to understand if certain TV shows and commercials succeeded in reaching their target audience.
Over the years, the broadcast industry has moved away from tape-based workflows to file-based workflows. Since this transition, Quality Control (QC) has become an important factor in ensuring the reliable delivery of quality content.
By Jim Duval Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years. The reason is simple–DAI has the potential to create the largest single new revenue […]
Dynamic Ad Insertion Dynamic Ad Insertion (DAI) is a concept that has been discussed in the cable TV industry for years. The reason is simple–DAI has the potential to create the largest single new revenue […]