Meeting Postproduction Challenges In a Transformed Video Marketplace

Expanded Workloads & Accelerated Schedules Call for New Solutions 

Disruptions roiling the premium video marketplace are transforming postproduction processes with rapidly expanding workloads and tight time constraints that can only be accommodated through highly automated enhancements to workflow efficiency and quality control. 

Not so long ago, postproduction of motion pictures and television shows embodied a sequential set of traditional editing tasks essential to preparing master files for distribution to motion picture theaters, DVD producers, broadcasters, and pay TV operators. Timeframes for getting things done were pegged to theatrical release and seasonal broadcast schedules. 

Today, requirements stemming from the advent of massively scaled Internet streaming services reaching across borders worldwide and a new generation of video formats pegged to variations in pixel density, luminosity range, and color gamut have vastly expanded postproduction workloads. Content producers must prepare multiple versions of each file mapped to formats, language variations, censorship rules, metadata requirements, and all the other criteria set by each affiliate across an increasingly crowded field of distributors. 

At the same time, fixed release schedules have been supplanted by scheduling dictated by a perpetual rush to push new content into distribution pipelines as quickly as possible. As workloads increase, postproduction schedules become shorter. 

These are heady times for postproduction professionals. The outpouring of new content from an expanding crop of over-the-top (OTT) video service providers and traditional content producers who are leveraging Internet streaming to bypass legacy service constraints is driving more business for producers, directors, editors, colorists and others than ever before. 

But it’s a bonanza that comes with a set of performance criteria that can’t be met through adherence to old ways of doing things. Postproduction teams need tools that will allow them to execute expanded workloads much faster, which requires the implementation of highly integrated workflows utilizing automation to streamline operations, offload mundane tasks and apply advances like the Interoperable Master Format (IMF) to deliver completed files in accordance with the latest industry practices. 

With heavier workloads, reduced timeframes, and more distributors to work with, there has been no change in the fundamental need to ensure that every task is executed according to each distributor’s requirements. But old approaches to file-based quality control (QC) are inadequate. 

Also, postproduction personnel must have access to tools supporting quality analysis that can facilitate the new requirements in frame-by-frame coloration and luminance adjustments with the processing of HDR-formatted content. And such tools must also enable accurate down conversion of HDR content to versions suited for playback on SDR displays. 

Get the white paper that shares the trends that contribute to how to reshape postproduction processes, the challenges they pose, and how to utilize postproduction workflow efficiencies and QC solutions to resolve them. It is now possible to satisfy all the requirements for the successful execution of workloads in the new postproduction environment.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.